Rebtel (http://www.rebtel.com), the leading mobile communications start-up, which hijacks real phone lines to liberate international calling, launches its first ‘speak freely’ campaign for African countries on the 8th of June. As part of the campaign, Rebtel puts forward a ground-breaking offer of one free week of calling to Africa which is backed by Basketmouth, Nigeria’s top comedy export.
Basketmouth is the creative force behind the ‘speak freely’ films, which highlight both Rebtel’s and Basketsmouth’s roles as enablers of speaking freely and will premiere at basketmouth.tv and Rebtel.com.
“One thing that makes the skits awesome is not just the scripts, cast, crew, and director and the Rebtel team. It’s the commitment, the hard work and the aim of the films. I’ve never worked with such an amazing team and I believe the skits will probably be the best I’ve ever done. It’s hard to choose which is my favourite as they’re all flawless.” – Basketmouth.
The ‘speak freely’ campaign kick-starts a revolution in international pricing models to Africa. Rebtel wants to get away from deceptive per minute pricing and instead offer calling to African countries with a simple and fair monthly plan. Rebtel challenges the old subscription model pricing and convenience by making the service flexible and able to be cancelled at any time.
“This campaign is created with the spirit of breaking the stereotypical low quality content often made for African audiences and instead give the microphone to a true creative spokesperson for the community.“ – Fredrik Wrahme, CMO Rebtel.